Marketing the Pellets Machine Technology

Marketing wood pellets machine technology has varied in style and emphasis from country to country and company to company, but the example of Austria Stands out. Here, there has been a successful combination of technology promotion alongside R&D and commercial development.
Without partnership between sectors, including the EU and national and regional government funding for support agencies, it would have been difficult to market pellets machine so effectively. The emphasis on fuel quality standards, developing working distribution networks and getting information to potential end-users and those who make decisions about building heat were all essential to the creation of a successful pellets machine market in Austria. All required cooperation between these main partners.
Establishing a new market for pellets machine requires three main elements: pellet fuel, pellet combustion equipment manufacturers (the means to use the fuel) and pellet end-user (demand for the fuel). Failing to address the supply and demand sides simultaneously is a recipe for at least temporary havoc in the pellets machine market. It’s not enough to create wood pellet machine and wait for people to wake up to the idea of using it to make pellets. People need to be convinced at every level, not just by manufacturers’ sales and marketing teams, but also by government and energy advice agencies.
Later in the year, pellets produced by pellets machine have a lower price than oil. Press coverage reverted to highly positive and the demand for both pellets and pellet combustion units is now rising again. This illustrates what is perhaps the single most important factor for the success of marketing pellets machine and pellets technology.